Now nominated for the 2026 AMMA Awards in the Media Research of the Year category, this study has established itself as a benchmark for analyzing consumer dynamics in Belgium.
A study grounded in the current economic context
In a context of inflation, geopolitical tensions, and declining trust, Belgian consumers are shifting priorities toward local products.
The Belgium at Heart study confirms this trend across several aspects: preference for “Made in Belgium,” perception of local companies, and trust in Belgian media.
KEY INSIGHT : 84% of consumers prefer “Made in Belgium” products and see them as more valuable.
A rigorous and comprehensive methodology
- Questionnaire design
- Coordination of B2B and B2C fieldwork
- Data processing and analysis
- Reporting and presentation of results
Cette approche intégrée garantit une cohérence méthodologique forte et une lecture approfondie des insights consommateurs.
Why this study is acknowledged
Its strength also lies in its dual B2B and B2C approach, offering a more comprehensive understanding of the market. Finally, the collaboration with Rossel Advertising reinforces the credibility of the study and anchors it firmly in the reality of the Belgian media landscape..
A strong signal for the market
For brands, this means
- highlight their Belgian roots
- increase transparency
- rely on trusted media outlets
On the way to the 2026 AMMA Awards
Above all, it confirms one thing: understanding consumers, in all their complexity, remains at the heart of winning strategies.
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