Market Research in pharma industry
AQ Rate helpS players in the pharmaceutical sector gain a detailed understanding of their audiences and evaluate their communication, information and engagement initiatives.
Strong need for market research
Market research is essential in the pharmaceutical sector, as it helps to ensure that information and communication initiatives are clear, credible and relevant to healthcare professionals, patients and stakeholders.
Diversity and innovation pressure
By understanding perceptions, behaviours and needs, organisations can better engage their audiences and reduce the risk of misunderstanding or inefficiency. Market research also enables better resource allocation by identifying what truly creates value.
Proven expertise of AQ Rate
AQ Rate has supported pharmaceutical companies and healthcare stakeholders in the design, optimization, and deployment of communication and media strategies tailored to healthcare professionals, patients, and regulatory environments.
Examples of uses for a pharmaceutical market research study:
AQ Rate supports pharmaceutical companies across the full communication lifecycle, from strategic planning and launch to long-term optimization in compliant healthcare environments.
Talk to us about your apharmaceutical market research study needs
Understanding prescribing behaviors
Identify how and why healthcare professionals choose specific treatments, and the factors influencing their decisions.
Message and claim testing
Assessing clarity, credibility, and relevance of key messages.
Supporting launch and lifecycle strategies
Guide strategic decisions at key moments, from pre-launch to maturity.
Assessing unmet medical needs
Highlight gaps in current therapies and opportunities to better address patient needs.
Media and channel effectiveness
Evaluating the performance of channels (TV, digital, social, OOH, print).
Target audience insights
Understanding audience attitudes, motivations, and reactions to advertising.
Testing positioning and messaging
Evaluate the clarity, relevance, and differentiation of brand positioning before or after launch.
Evaluating brand perception
Measure awareness, image, and competitive positioning within the therapeutic landscape.
Post-campaign evaluation and optimization
Measuring ROI and identifying levers for future improvement.
