Retail Market Research
AQ Rate supports retailers in developing and optimizing their products, concepts, and customer experiences.
Strong need for market research
The retail sector requires continuous analysis due to intense competition, omnichannel environments, and rapidly evolving consumer behaviors and expectations.
Diversity and innovation pressure
A wide range of product categories, store formats, and retail concepts, combined with a fast pace of innovation, pushes retailers to regularly test assortments, concepts, pricing, and positioning.
Proven expertise of AQ Rate
AQ Rate has supported numerous retail players in developing, optimizing, and successfully launching products, services, and retail concepts across markets.
Exemples of uses for an FMCG study
AQ Rate supports companies at every stage of the product lifecycle, from innovation and development to launch and long-term growth.
Talk to us about your retail research needs
Store concept and format testing
Evaluating new store layouts, formats, and concepts to maximize appeal and performance.
Assortment and category optimization
Analyzing product mix and shelf organization to better meet customer needs and increase sales.
Pricing, promotion, and value perception
Assessing price sensitivity, promotional mechanics, and perceived value versus competitors.
Customer journey and in-store experience
Understanding shopper behavior across touchpoints to improve navigation, engagement, and satisfaction.
Omnichannel and e-commerce performance
Measuring consistency and effectiveness across physical stores, websites, and mobile channels.
Brand image and retailer positioning
Evaluating how the retailer is perceived and identifying levers to strengthen differentiation.
Shopper behavior and path-to-purchase
Identifying decision drivers and barriers throughout the shopping journey.
Competitive benchmarking
Comparing performance, offer, and experience against key competitors.
Store launch, renovation, and performance tracking
Monitoring awareness, traffic, satisfaction, and sales impact before and after changes.
