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Loyalty Research


At AQ Rate, we take a comprehensive approach to satisfaction and loyalty research, monitoring the satisfaction and loyalty of customers, employees, and other stakeholders toward a brand, employer, or organisation. These insights make it possible to identify drivers of satisfaction and engagement, detect areas for improvement, and strengthen long-term relationships, regardless of the sector, including the most specific ones. 


You will find examples of studies here.

Why it's important

Satisfaction and loyalty research is important because it provides a clear understanding of how customers, employees, and stakeholders perceive and experience a brand or organisation. By identifying key drivers of satisfaction, engagement, and loyalty, organisations can anticipate risks, reduce churn, improve advocacy, and strengthen long-term relationships. These insights support informed decision-making, help prioritise improvement actions, and contribute directly to sustainable performance and brand value.

To sum up in 3 points :

Understanding perceptions and experience

Measures satisfaction and loyalty levels among customers, employees, and stakeholders.

Identifying key drivers and risks

Highlights factors influencing engagement, retention, and potential dissatisfaction.

Strengthening long-term performance

Supports actions that improve loyalty, advocacy, and sustainable organisational value.

What insights can be found in loyalty research ? 

At the end of the study, AQ Rate delivers a set of structured and directly usable insights, including:

  • Satisfaction levels: overall satisfaction and satisfaction by dimension (product, service, communication, experience, employer brand, etc.).
  • Loyalty and engagement indicators: intention to repurchase or stay, commitment, advocacy, and recommendation metrics.
  • Key drivers of satisfaction and loyalty: factors with the strongest impact on engagement and retention.
  • Pain points and areas for improvement: sources of dissatisfaction, friction points, and unmet expectations.
  • Audience segmentation: differences in satisfaction and loyalty across customer, employee, or stakeholder groups.
  • Actionable insights and recommendations: clear priorities to strengthen satisfaction, loyalty, and long-term relationships.
Interested ? Would you like to learn more about research in satisfaction and loyalty ? 

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Partners and references

Because we deliver proven expertise and reliable insights, leading partners consistently trust us to support their strategic decisions.

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