Market Research for SMEs
What is the problem?
The majority of SMEs make customer-related decisions driven by gut feeling and internal CRM data, with little external visibility into market perceptions of their brand and value proposition, resulting in missed opportunities and substantial revenue loss.
How is it addressed today?
Within SMEs, marketing and sales managers often resort to DIY market research, drawing on internal and public data rather than purpose-built research solutions.
How to solve it ?
SME can enrich their customer relationships by measuring their market when needed.
Brand awareness & equity
How closely does our brand resonate with our target market?
Brand satisfaction
To what extent does our value proposition deliver value to our customers?
Advertising impact
How effectively does our marketing help customers understand and choose our value proposition?
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IMPORTANT: this offer is exceptional as it is a first come first served.
